It’s not about the innings and scores and goals anymore– it’s about tweets and Facebook apps being used most glamorously. They are all into it: the players, the fans, the audience, the last growing by leaps and bounds by the minute because of social media exposure. From the youngest to the oldest, the amateurs, the pros, everyone is all on the same page. The interest elicited in sports today is not simply gluing one’s ear to the radio and listening to the (often) monotone commentary. It is beyond the game. the interactivity between players and fans serves to boost the confidence of players seem to have replaced traditional cheerleading. Tech reviews are talking about how English footballer Wayne Rooney had listen to music on Spotify to gear himself to reappear after a ban. The English Premier League has seen 3 million new Facebook ‘likes’ in one month.
This season is time for media opportunists to spring forth and make the most of some major sports events of the year: the UEFA Euro 2012 which is underway, ending July 1 followed by Olympics beginning July 27. Football Social Media that provides social coverage of everything related to football claims to have increased “more site traffic, new revenues for merchandise and above all – a better relationship between club and customer.” Similar businesses who are investing in sports believe that fan engagement, like user engagement must be priority, ROI follows naturally.
If you can’t fight ‘em, join ‘em!
Deloitte, business advisers for the London’s Olympics Committee (LOC) directed businesses within the surrounding area of the games to prepare in advance so they are not affected due to road closures. To wage a suit, which is what SMEs companies are doing against Tfl (Transport for London) is certainly a waste of time and money because the event is happening. It would be wiser to accept and find an alternative as one company that has created a Facebook app combined with Google maps to show a reroute to customers for their service and goods delivery.
Don’t bend the rules
While sale of game tickets has risen three times the rate because of social media platforms such as Twitter and Facebook, business advertisements have been cleverly controlled by the LOC. No one is permitted to publicise content on social media without permission. This applies to players as well. While social journalists and audience members view it as restriction, it certainly makes sense to marketers who obviously want to monetize during the event. Anyone thinking of finding other means should be warned about the recent ban imposed by Twitter on aforementioned Wayne Rooney and his Arsenal adversary. BBC reported how they both used hash tags to advertise a famous brand within their tweets. Such incidents affect a firm’s reputation in an uncontrollable speed on social media. Business firms too are encouraged to show a good spirit while competing, whether it’s to win or lose.
Originally Posted By Avenuesocial.Com
Here is a small portion to provide a glimpse of Google’s new services and products. For now, it’s sufficient to arouse the interest of users, developers and competitors alike. But will they remain excited? Let’s wait for the reviews.
Google glasses: Project Glass is as exciting for tech geeks as a new toy for a toddler. That is what kept the audience enthralled at the Google’s ongoing annual I/O conference in California seemed more a setting for a Guinness World record than a tech event. The glasses have a built in camera features augmented reality and smartphone capabilities. Google’s attempt at renewing interest about wearable computers, a concept dating back as early as the 1960s, is a risky venture. Back then, interest over such gadgets wore out quickly for varied reasons. Perhaps the life span of Google glasses will last longer for its applications. Google has offered special delivery and pricing at USD 1500 for app developers. Though Google hasn’t said as much, creating Android applications on this peculiar platform will require the ability to think out-of-the-box.
Nexus 7 android: The new tablet displayed at the conference is definitely a pleasant surprise. The video presentation on CNET showed off the sleek 7 inch Nexus 7, ‘as light as an average paper book’ The tablet comprises the all new OS Jelly Bean 4.1, a total 16 quads core CPU, a gyroscope and accelerometer for high performance gaming, longer battery life worth upto 9 hours video play and upto 300 hours standby time. Other outstanding features include:
- new content discovery
- customized content
- Google chrome as standard browser
- High definition graphics ‘perfect’ for game apps
- Google maps that displays detailed information which includes interior view, information and reviews of the select location and can be saved offline
- Google continues to maintain their association with providing for the ‘masses.’ The starting price is a reasonable USD 199.
Apps: Google also announced of a sum of 2 billion Android apps installs to date. Of these, 50 per cent of paid apps account for in-app billing, which are intended to be improvised for better transaction purposes. ‘My Android apps’ section has some new app controls out on Google Play store. In addition to remote app installation, users can also uninstall them. ‘Smart App Updates’ tab feature can update app versions quickly and easily because of their small size. As a security measure, app encryption has been provided exclusively for Jelly Bean.
Android 4.1 Jelly Bean: Finally, the much hyped new Android OS. Google Now detects through web history to determine user-specific information and presents them in an array of cards on the UI. Fast and smooth touch experience is provided through ‘Project Butter,’ which has the ability to predict and display results instantly and there are gesture features to aid the blind. Apps will no longer call for disruption during usage because the new Notifications widget allows users to perform actions such as make and receive calls and text messages.