It’s not about the innings and scores and goals anymore– it’s about tweets and Facebook apps being used most glamorously. They are all into it: the players, the fans, the audience, the last growing by leaps and bounds by the minute because of social media exposure. From the youngest to the oldest, the amateurs, the pros, everyone is all on the same page. The interest elicited in sports today is not simply gluing one’s ear to the radio and listening to the (often) monotone commentary. It is beyond the game. the interactivity between players and fans serves to boost the confidence of players seem to have replaced traditional cheerleading. Tech reviews are talking about how English footballer Wayne Rooney had listen to music on Spotify to gear himself to reappear after a ban. The English Premier League has seen 3 million new Facebook ‘likes’ in one month.
This season is time for media opportunists to spring forth and make the most of some major sports events of the year: the UEFA Euro 2012 which is underway, ending July 1 followed by Olympics beginning July 27. Football Social Media that provides social coverage of everything related to football claims to have increased “more site traffic, new revenues for merchandise and above all – a better relationship between club and customer.” Similar businesses who are investing in sports believe that fan engagement, like user engagement must be priority, ROI follows naturally.
If you can’t fight ‘em, join ‘em!
Deloitte, business advisers for the London’s Olympics Committee (LOC) directed businesses within the surrounding area of the games to prepare in advance so they are not affected due to road closures. To wage a suit, which is what SMEs companies are doing against Tfl (Transport for London) is certainly a waste of time and money because the event is happening. It would be wiser to accept and find an alternative as one company that has created a Facebook app combined with Google maps to show a reroute to customers for their service and goods delivery.
Don’t bend the rules
While sale of game tickets has risen three times the rate because of social media platforms such as Twitter and Facebook, business advertisements have been cleverly controlled by the LOC. No one is permitted to publicise content on social media without permission. This applies to players as well. While social journalists and audience members view it as restriction, it certainly makes sense to marketers who obviously want to monetize during the event. Anyone thinking of finding other means should be warned about the recent ban imposed by Twitter on aforementioned Wayne Rooney and his Arsenal adversary. BBC reported how they both used hash tags to advertise a famous brand within their tweets. Such incidents affect a firm’s reputation in an uncontrollable speed on social media. Business firms too are encouraged to show a good spirit while competing, whether it’s to win or lose.
Originally Posted By Avenuesocial.Com