Let the Games Begin—On Social Media

It’s not about the innings and scores and goals anymore– it’s about tweets and Facebook apps being used most glamorously. They are all into it: the players, the fans, the audience, the last growing by leaps and bounds by the minute because of social media exposure. From the youngest to the oldest, the amateurs, the pros, everyone is all on the same page. The interest elicited in sports today is not simply gluing one’s ear to the radio and listening to the (often) monotone commentary. It is beyond the game. the interactivity between players and fans serves to boost the confidence of players seem to have replaced traditional cheerleading. Tech reviews are talking about how English footballer Wayne Rooney had listen to music on Spotify to gear himself to reappear after a ban.  The English Premier League has seen 3 million new Facebook ‘likes’ in one month.

This season is time for media opportunists to spring forth and make the most of some major sports events of the year: the UEFA Euro 2012 which is underway, ending July 1 followed by Olympics beginning July 27. Football Social Media that provides social coverage of everything related to football claims to have increased “more site traffic, new revenues for merchandise and above all – a better relationship between club and customer.” Similar businesses who are investing in sports believe that fan engagement, like user engagement must be priority, ROI follows naturally.

If you can’t fight ‘em, join ‘em!

Deloitte, business advisers for the London’s Olympics Committee (LOC) directed businesses within the surrounding area of the games to prepare in advance so they are not affected due to road closures. To wage a suit, which is what SMEs companies are doing against Tfl (Transport for London) is certainly a waste of time and money because the event is happening. It would be wiser to accept and find an alternative as one company that has created a Facebook app combined with Google maps to show a reroute to customers for their service and goods delivery.

Don’t bend the rules

While sale of game tickets has risen three times the rate because of social media platforms such as Twitter and Facebook, business advertisements have been cleverly controlled by the LOC. No one is permitted to publicise content on social media without permission. This applies to players as well. While social journalists and audience members view it as restriction, it certainly makes sense to marketers who obviously want to monetize during the event. Anyone thinking of finding other means should be warned about the recent ban imposed by Twitter on aforementioned Wayne Rooney and his Arsenal adversary. BBC reported how they both used hash tags to advertise a famous brand within their tweets.  Such incidents affect a firm’s reputation in an uncontrollable speed on social media. Business firms too are encouraged to show a good spirit while competing, whether it’s to win or lose.

Originally Posted By Avenuesocial.Com


Google’s Action-Adventure Event

Here is a small portion to provide a glimpse of Google’s new services and products. For now, it’s sufficient to arouse the interest of users, developers and competitors alike. But will they remain excited? Let’s wait for the reviews.

Google glasses: Project Glass is as exciting for tech geeks as a new toy for a toddler. That is what kept the audience enthralled at the Google’s ongoing annual I/O conference in California seemed more a setting for a Guinness World record than a tech event. The glasses have a built in camera features augmented reality and smartphone capabilities.  Google’s attempt at renewing interest about wearable computers, a concept dating back as early as the 1960s, is a risky venture. Back then, interest over such gadgets wore out quickly for varied reasons. Perhaps the life span of Google glasses will last longer for its applications. Google has offered special delivery and pricing at USD 1500 for app developers. Though Google hasn’t said as much, creating Android applications on this peculiar platform will require the ability to think out-of-the-box.

Nexus 7 android: The new tablet displayed at the conference is definitely a pleasant surprise. The video presentation on CNET showed  off the sleek 7 inch Nexus 7, ‘as light as an average paper book’ The tablet comprises the all new OS Jelly Bean 4.1,  a total 16 quads core CPU, a gyroscope and accelerometer for high performance gaming,  longer battery life worth upto 9 hours video play and upto 300 hours standby time. Other outstanding features include:

  • new content discovery
  • customized content
  • Google chrome as standard browser
  • High definition graphics ‘perfect’ for game apps
  • Google maps that displays detailed information which includes interior view, information and reviews of the select location and can be saved offline
  • Google continues to maintain their association with providing for the ‘masses.’ The starting price is a reasonable USD 199.

Apps: Google also announced of a sum of 2 billion Android apps installs to date. Of these, 50 per cent of paid apps account for in-app billing, which are intended to be improvised for better transaction purposes. ‘My Android apps’ section has some new app controls out on Google Play store. In addition to remote app installation, users can also uninstall them. ‘Smart App Updates’ tab feature can update app versions quickly and easily because of their small size. As a security measure, app encryption has been provided exclusively for Jelly Bean.

Android 4.1 Jelly Bean: Finally, the much hyped new Android OS. Google Now detects through web history to determine user-specific information and presents them in an array of cards on the UI. Fast and smooth touch experience is provided through ‘Project Butter,’ which has the ability to predict and display results instantly and there are gesture features to aid the blind. Apps will no longer call for disruption during usage because the new Notifications widget allows users to perform actions such as make and receive calls and text messages.

 Originally Posted By SocialJitney.Com

BlackBerry PlayBook — Another Day, Another Update

It’s true — the heart of the tablet is in the OS. And the heart of OS is in the apps. BlackBerry’s attempts at improving their PlayBook 2.0 and subsequent upgrade to 2.1.0, is a reminder of both.

Edits without credits

Tech updates are much like editing an article: both are intended to improve the quality. But this thankless job is not given due credit even when it involves having to rewrite the entire article in the name of editing. Just like that, sometimes it’s better to simply create new apps than to recompile and transfer to another OS especially when the apps fail to gel on multiple Oss.

At the start of this year, BlackBerry Tablet 2.0 OS provided the opportunity for app developers to transfer Android apps to BlackBerry App World. Brilliant idea that did not entice enough Android apps into the BlackBerry fold. Of those that did make the attempt reported crashes and bugs.

Apps without ads

This was perhaps the most disincentive term set by RIM.  Android developers mainly rely on Android app monetization through ads and in-app purchases. To provide the same for free on PlayBook or charge directly was enough to discourage porting their apps.

But the scenario isn’t all dismal. Android Community reported more than 800 apps successfully installed on PlayBook and social app integration was among the best of them.

Success without conditions

Needless to say, one of the requisites for OS compatibility was whether the same app will work on the mobile device as well as the tablet. Some apps do not mention that, making app discovery turn into an unpleasant experience.

While some terms and requisites were downright easy to implement, others resulted in a web of confusion. The developers were required to remove the name Android when transferring applications to PlayBook. But other developments were sending off red signals which brought app usage and development to a standstill on the device. One was RIM’s announcement three months ago that side-loading apps will no longer be permitted for Android apps on PlayBook. The reason for this was to control “app piracy”. Foresight on this might have controlled the situation but they must be credited for following best practices even during their dire need for apps.

Despite all this, things are looking up and efforts are still ongoing. Rooting or jailbreaking the device has proven more successful, although not for all Android apps. Recent news of transferring iOS apps on PlayBook has also provided hope. Then there’s the gaming sector without which no app store is complete and PlayStation Games can now be played on the tablet.

Originally Posted By SocialJitney

Mobile Apps And Mobile Websites Will Steer Your Business In Future


Mobile Application Development

Mobile apps and mobile websites are going to be the most important vehicle to drive your businesses growth. Read more to find out.
By 2015 more than 1 billion of mobile devices will go live globally. The internet usage is increasingly shifting everyday to the mobile devices and thus it is important for organizations to utilize the Smartphone medium to flourish and promote their businesses.

An application for your target buyers is a good way to get started. Organization and even small business owners are increasingly making use of applications to be in touch and generate business in real time. Be it a multiplex or a renowned coffee shop, they all have an iPhone or android app for their customers to get or book services while they are on the go. The app trend is increasingly catching up with cost effective  Mobile App Development  in off shore development centers. In the long run, mobile apps can also generate revenues through in-app advertisement. In-app advertisements are banner ads with which you can allow advertisers to advertise on your mobile application. There are specific indices that will determine the revenue generated from your application

Another major factor that must be taken into consideration is optimizing your website according to mobile devices to catch hold of your customers who are incresingly browsing with mobile devices. It is perceived that a normal website optimized for broadband will work with mobile devices as well however this is entirely false. Mobile devices with their varying resolutions and low bandwidth might result to distorted page display and ultimately high bounce rate. It is thus extremely important to hire talented team of mobile developers who must possess deep knowledge of mobile app development along with technologies like HTML5 to optimize your website for mobile devices. This is the first and the most important step to take your website into the pockets of millions of potential buyers.

The future will be in hands of businesses who successfully exploit and move first into the mobile revolution. They will ultimately win over and retain their customers. After all it’s the early bird that gets the worm

Openxcell Technolabs is a world class mobile app developer specialized in iOS, Android Blackberry and windows phone application development. To know more about the company visit, http://www.openxcell.com/

Originally Posted By Weebly