It is great to feel wanted. Just like the App Developers were given plenty of attention by Research in Motion (RIM), the wireless service provider for Blackberry, at the recent Mobile World Congress in Barcelona. RIM made it clear that they wanted to form a strong alliance between developers and themselves. Developers were invited to attend the panel session–an encouraging sign that RIM wanted to concentrate their future effort in App Development. The other point that was made plain by RIM was their support for quality apps. They expressed a strong policy against piracy of apps, a trend that has become increasingly common on other mobile platforms.
The reviews haven’t been very kind and continue with their harsh criticism of how Blackberry will fail, despite their efforts, especially as far as Mobile Apps are concerned. Incidentally, it seems that it is the flexibility in their app development that will allow room for more creativity on the Blackberry platform.
To ensure they are making the right decision, RIM is testing the waters. Their earlier introduction of WebWorks SDK on the Smartphone V2.2 proved to be a success with developers. They are currently running a promotion campaign in the US by offering Blackberry 7 preinstalled with 17 free apps, which includes games, and if successful, they will then release them globally. Their free trail offer for BBM music is still open. Given the right incentives, RIM hopes app developers will be willing enough to pitch in their efforts on the up and coming Blackberry 10.
Supporting multiple programs in apps is considered a drawback because it will weaken the apps’ quality. Native programming is encouraged for the mobile platform. In this case, it is the multiple program support options, which include web apps. A recent article in the Guardian thought it unwise to completely disregard HTML5 as well. The native apps are a customer demand simply because of the client/server trait, but that also means limiting the options that apps can provide if they are to be say, native web. Ultimately as long as the app serves the purpose, the end consumer will not care what program it is supported by.
So should anything different be expected from Blackberry, considering that the mobile has always been associated with the business sector? That still holds true, except Research in Motion also realizes the significance of diversification and as such, has recently introduced some very interesting apps, including games that are bound to tempt the non-professionals and the younger age groups.
This post originally appeared on Socialjitney.